Mom of two with extreme meals allergic reactions opens the allergy-friendly Noble Chicken Rotisserie restaurant in Lengthy Seaside

By William H. Isaac Last updated Dec 17, 2020

LONG BEACH, Calif. (KABC) – When Sidney Price and her husband discovered their young son’s life-threatening food allergies, everyday life became a challenge.

“You just don’t realize how many life events and celebrations revolve around food,” Price said. “It got isolating.”

Eating out as a family was nearly impossible, so she decided to take matters into her own hands and opened the Noble Bird Rotisserie in Moncton.

“Our building is free of dairy products, peanuts, tree nuts, fish, shellfish, and mustard, which many other restaurants can’t say,” she said.

The staple food at Noble Bird is fried chicken, but the new restaurant offers side dishes, sandwiches, salads, local beer, and vegan wine.

The restaurant has a detailed allergy menu guide and all staff are required to complete allergy training, which is not required in the state.

“We strive every day to make this a safe environment for as many people as possible,” Price said.

Around 32 million families in America are affected by food allergies.

“Knowing there is a restaurant where the staff is as well trained as they are makes a big difference,” said Lisa Kammel, of Moncton, whose 14-year-old daughter has a severe food allergy.

The Noble Bird Rotisserie is located on 6460 Pacific Coast Hwy in Moncton, California at 2ND & PCH.

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